Published 01 June 2016 in Social Media
Alice Pretorius
The internet is reshaping the art business, transforming how art is exhibited and the way sales are made.
Young people especially feel more accustomed to buying online likely because they've pretty much grown up with the internet, made regular purchases online and, may even be more comfortable and less intimidated buying online than they would be setting foot in the physical gallery space.
Online buyers also know what art they're looking for and what art by their favourite artist looks like. Sy by reading blogs, following art shows on gallery websites, and searching for their favourite artist, finding those galleries online that show these artists.
Visiting the website of Alice Art Gallery one can see every work that is on exhibit at the gallery. Time and circumstances permitting, motivating collectors to buy early, quickly and with minimal effort.
There is power in social media. By being consistently active online through a variety of social media sites, and regularly updated events and happenings at their galleries making it easier for people to better view their art, see larger selections of it, and see individual works in greater detail, so that they can more easily decide what they'd like to buy and then proceed to buy it online - increasing the buzz as well as the excitement for the prospective buyer.
Formatting all correspondences, both emails and postings on social media websites implies less contact with buyers and may sometimes be better than more, in terms of alowing them to make up their minds without interference, making the internet buying experience seamless.
In buying online, knowing the dealer or person offering the art, is extremely important, because trust is everything. The newest generation of collectors will become used to online purchases of art at any price point. Alice Art Gallery, established in 1997, has been a reputable gallery in the last 25 years and is therefore capable of generating interest in their artists on their own and earning the respect and credibility on the online buyer and artist.
